Our Mission, Vision, and Values
Why We Exist: Our Mission
To accentuate the beauty and confidence of our customers by promoting and restoring the health of their hair with effective, natural, and affordable products.
Our Vision
To be the leading brand of natural hair and beauty products with a reputation for excellence.
Our Values
INTEGRITY – Instilling trust by keeping our promises and doing what is right.
DIVERSITY AND INCLUSION – Creating a culture of inclusion where different backgrounds and unique perspectives are embraced and celebrated.
PASSION - Our customers are the driving force behind the reason we do what we do. Your roots are my business.™
CARING – Utilizing a humanistic approach towards demonstration of understanding and consideration for the well-being of others.
Sustainability / Planet Consciousness
Roots, Coils & Kinks is committed to doing our part in contributing to a healthy environment. Our products are packaged and shipped in recyclable materials. For the sake of our planet, we encourage our customers to skip the waste basket and visit your nearest recycling center.
